Ad Week

This week I am fortunate to be able to attend some of the sessions from the 8th annual Advertising Week. So, instead of posting my usual ad reviews I thought that I would share some of the more interesting ideas. I'm going to put up my notes as is, and I'll round out the thoughts later:

Related to film:

• Audiences are moving to their homes
• Easier to make impulse buys
• Brand as a curator
• Bringing the experience of a festival online
• How do people watch films?

R/GA:

• "Marketing is the business of growth"
• Horizontal growth, vertical growth and now functional growth
• Integrating products and services that ad real value
• Ecosystems of vlaue