It's late so this is going to be a quickie!
Ad by DDB Helsinki
Message: Cheeseburgers now have bacon. It's less than five words, so I like it. Though they forgot to put the McDonald's in...
Execution: Subtle at first, but it looks like a pig. Get it? Get it? Get it? Yaaaaaaaaaaaaaaaaa, you got it.
Strategy: Make people aware of the new offering.
Success: Probably 50/50. If I had glanced at it I wouldn't have gotten it and wouldn't have cared. But after I looked at it I began to think about it and that made me want a cheeseburger.
Found on Work That Matters
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