Ikea TV Commercial - The Climber

I chose this ad because it is sleek and pretty and made me want to own a totally impractical kitchen filled with things from Ikea.

Message: Ikea offers more appliances then it did. Not only is the message clear and succinct it makes perfect sense with everything you see before it.

Execution: The ad not only shows off all of its new appliances, but shows it in a cute way. This ad could have been a boring scene where the husband is making dinner in a regular kitchen using only Ikea appliances and the message still would have come across. However this ad uses whimsy to make me want to be there, and more importantly want the things in the ad.

Strategy: Show how many appliance Ikea has to offer.

Success: This ad is the perfect marrying of message and execution. Either element alone would have made the strategy successful, but together they make an enjoyable ad that people want to talk about. Good work  Forsman & Bodenfors! 


Found on Ad Week