Ad Week - Day 2

Here are today's thoughts and don't worry I promise I'll clean them at the end of the week.

• IBM Social Media Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html
• Social media = democracy
• "Doing work has become the work place"
• You need to be willing to engage
• If you plan your communications you can plan your measurement
• The problem isn't fragmentation, but duplication
• Facebook is consumer centric, Google makes money
• Goals should span all mediums
• Marketers care about goals not methods