Ad Week - Day 4

• Don't let the unequal be the enemy of good"
• Same search different results
• Social reinforces the idea and contributes to polarization

Ad Week - Day 3

• Montreal has something to prove.
• Liquid and linked
• Content creation by brands
• Contextualized by core compentencies
• Social media is content creation. Once you're in you can't get out.
• Social Media is like qucik sand
• Creation of things that create disproportionate value for our brand

Ad Week - Day 2

Here are today's thoughts and don't worry I promise I'll clean them at the end of the week.

• IBM Social Media Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html
• Social media = democracy
• "Doing work has become the work place"
• You need to be willing to engage
• If you plan your communications you can plan your measurement
• The problem isn't fragmentation, but duplication
• Facebook is consumer centric, Google makes money
• Goals should span all mediums
• Marketers care about goals not methods

Ad Week

This week I am fortunate to be able to attend some of the sessions from the 8th annual Advertising Week. So, instead of posting my usual ad reviews I thought that I would share some of the more interesting ideas. I'm going to put up my notes as is, and I'll round out the thoughts later:

Related to film:

• Audiences are moving to their homes
• Easier to make impulse buys
• Brand as a curator
• Bringing the experience of a festival online
• How do people watch films?

R/GA:

• "Marketing is the business of growth"
• Horizontal growth, vertical growth and now functional growth
• Integrating products and services that ad real value
• Ecosystems of vlaue